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Privacy policy

Privacy Policy for EU Customers

At Better Nutrition ApS, we are committed to protecting your privacy and handling your personal data in a transparent and responsible manner.

This Privacy Policy explains how Better Nutrition ApS ("Better Nutrition", "we", "us" or "our") collects, uses, stores, shares and otherwise processes your personal data when you visit www.sanuray.com (the "Website"), purchase products, subscribe to our newsletter, contact our customer support or otherwise interact with us.

Better Nutrition ApS acts as the data controller for the processing of your personal data described in this Privacy Policy.

We process your personal data in accordance with the EU General Data Protection Regulation (Regulation (EU) 2016/679) ("GDPR") and other applicable data protection legislation.

Please read this Privacy Policy carefully before using the Website or providing us with your personal data.

1. What Does Data Processing Mean?

For the purposes of this Privacy Policy:

Personal Data means any information relating to an identified or identifiable natural person.

Processing means any operation performed on Personal Data, including collection, recording, organisation, storage, use, disclosure, transfer, restriction or deletion.

Controller means the organisation that determines the purposes and means of the Processing of Personal Data.

Processor means a third party that Processes Personal Data on behalf of the Controller.

2. Who Is Responsible for the Processing?

The data controller responsible for the Processing of your Personal Data is:

Better Nutrition ApS

Trading as Sanuray

CVR No.: 46001044

Flensborggade 21, st. tv.

1669 Copenhagen V

Denmark

Email: support@sanuray.com

If you have any questions regarding this Privacy Policy or our Processing of your Personal Data, you are welcome to contact us using the details above.

3. Legal Basis for Processing

We only Process your Personal Data where we have a valid legal basis under the GDPR.

Depending on the circumstances, we Process your Personal Data on one or more of the following legal bases:

Performance of a Contract

We Process Personal Data where necessary to fulfil our contractual obligations to you, including:

  • processing and delivering your order;

  • processing payments;

  • providing customer support;

  • managing returns and refunds; and

  • communicating with you regarding your purchase.

Legitimate Interests

We Process Personal Data where it is necessary for our legitimate business interests, provided that such interests are not overridden by your rights and freedoms.

This includes:

  • improving the Website and customer experience;

  • preventing fraud and misuse;

  • maintaining the security of our Website;

  • analysing Website performance and usage;

  • responding to enquiries;

  • improving our products and services; and

  • sending marketing communications to existing customers where permitted by applicable law.

Consent

Where required by law, we Process Personal Data based on your consent.

This applies, for example, when:

  • you subscribe to our newsletter;

  • you consent to non-essential cookies;

  • you consent to personalised advertising or analytics technologies where required.

You may withdraw your consent at any time. Withdrawal does not affect the lawfulness of Processing carried out before your consent was withdrawn.

Legal Obligations

We may Process Personal Data where necessary to comply with legal obligations, including obligations relating to accounting, taxation, consumer protection and regulatory compliance.

4. Personal Data We Collect

The Personal Data we collect depends on how you interact with us and the services you use. We collect Personal Data directly from you, automatically through your use of the Website and, in certain cases, from trusted third-party service providers.

The categories of Personal Data we may Process include the following:

Contact Information

When you place an order, create an account, subscribe to our newsletter or contact us, we may collect:

  • name;

  • email address;

  • telephone number;

  • billing address; and

  • delivery address.

Order Information

When you purchase products through the Website, we may Process information relating to your order, including:

  • products purchased;

  • order number;

  • order value;

  • discounts applied;

  • payment status;

  • delivery method;

  • shipping status; and

  • order history.

Payment Information

Payments are processed securely by our payment service providers.

We do not store your full payment card details.

Depending on the payment method you choose, payment-related information may be processed by Shopify Payments, PayPal, MobilePay or other authorised payment providers.

Customer Support

When you contact us, we may Process:

  • your name;

  • email address;

  • order information;

  • correspondence with our customer support team; and

  • any information you choose to provide in connection with your enquiry.

Please avoid sending sensitive Personal Data by email unless specifically requested.

Technical Information

When you visit the Website, certain technical information may be collected automatically, including:

  • IP address;

  • browser type and version;

  • operating system;

  • device information;

  • language settings;

  • time zone;

  • referring website;

  • pages visited;

  • date and time of access;

  • browsing behaviour; and

  • cookie identifiers.

Marketing & Analytics Information

Subject to your cookie preferences and, where required, your consent, we may collect information relating to your interaction with the Website and our marketing communications.

This may include:

  • email engagement;

  • pages viewed;

  • products viewed;

  • products added to cart;

  • purchases;

  • advertising interactions;

  • website behaviour;

  • approximate geographic location; and

  • identifiers associated with analytics or advertising technologies.

Such information may be collected through technologies provided by third-party partners, including Google Analytics, Meta, TikTok, Pinterest and similar providers.

Newsletter Information

If you subscribe to our newsletter, we Process your email address and information relating to your interaction with our emails, including whether emails have been opened and links clicked.

Newsletter communications are managed through Klaviyo.

Information Received from Third Parties

In limited circumstances, we may receive Personal Data from third-party service providers involved in processing payments, delivering products or providing analytics, fraud prevention or marketing services.

We only Process such Personal Data where permitted by applicable law.

5. Why We Process Your Personal Data

We process your Personal Data only where necessary and for specific, legitimate purposes.

To Process and Deliver Your Orders

We process your Personal Data to:

  • process and confirm your order;

  • process your payment;

  • deliver your products;

  • provide shipping updates;

  • process returns and refunds; and

  • fulfil our contractual obligations towards you.

The legal basis for this Processing is the performance of our contract with you.

To Provide Customer Support

We process your Personal Data to:

  • respond to your enquiries;

  • provide customer service;

  • investigate complaints;

  • manage warranty and product claims; and

  • communicate with you regarding your purchases.

The legal basis is the performance of our contract with you and, where appropriate, our legitimate interest in providing customer support.

To Improve Our Website and Services

We analyse how visitors use our Website to:

  • improve functionality;

  • optimise user experience;

  • identify technical issues;

  • develop new features; and

  • improve our products and services.

Where required by law, this Processing is based on your consent. Otherwise, it is based on our legitimate interest in improving our business.

To Send Marketing Communications

If you subscribe to our newsletter or where otherwise permitted by applicable law, we may send you information about:

  • new products;

  • product launches;

  • educational content;

  • special offers; and

  • other marketing communications.

Marketing emails are distributed through Klaviyo.

You may unsubscribe at any time by clicking the unsubscribe link included in every marketing email or by contacting us.

The legal basis is your consent or our legitimate interest where permitted by applicable law.

To Measure Marketing Performance

Subject to your cookie preferences, we may process Personal Data to measure the effectiveness of our advertising and marketing activities.

This may include measuring conversions, analysing campaign performance and creating audience segments through analytics and advertising platforms.

The legal basis is your consent where required by law.

To Prevent Fraud and Protect Our Business

We may process Personal Data to:

  • prevent fraud;

  • detect unauthorised transactions;

  • protect our Website;

  • enforce our Terms and Conditions; and

  • protect our legal rights.

The legal basis is our legitimate interest.

To Comply with Legal Obligations

We may process Personal Data where required to comply with applicable laws, including accounting, taxation, consumer protection and other legal obligations.

6. Sharing of Personal Data

We do not sell your Personal Data.

However, we may share Personal Data with trusted third parties where necessary to operate our business and provide our products and services.

Depending on the circumstances, these recipients may include:

E-commerce Platform

Our online store is hosted by Shopify, which processes Personal Data necessary to operate the Website and manage your orders.

Payment Service Providers

Payments are processed securely through authorised payment providers, including Shopify Payments, PayPal and MobilePay.

These providers process payment information in accordance with their own privacy policies.

Shipping Providers

To deliver your order, we share relevant Personal Data with our logistics partners, including GLS and DAO.

Typically, this includes your name, delivery address, telephone number, email address and shipment details.

Email Marketing Provider

We use Klaviyo to manage our newsletter and marketing communications.

Where permitted by applicable law, Klaviyo may also help us analyse engagement with our marketing emails.

Analytics and Advertising Partners

Subject to your consent where required by applicable law, we use analytics and advertising technologies to understand how visitors use our Website, measure the effectiveness of our marketing activities and display relevant advertisements.

Depending on the services enabled on the Website, we may share limited Personal Data with trusted partners, including Google, Meta, TikTok and Pinterest.

This may include identifiers such as your IP address, browser information, cookie identifiers, device information and information about your interactions with the Website, including pages visited, products viewed, items added to your cart and completed purchases.

Where permitted by applicable law, we may also use customer information, such as your email address, in a hashed format to create Custom Audiences or similar audience segments for advertising purposes on platforms such as Meta, Google, TikTok and Pinterest. These platforms use the information solely for the purpose of matching users and delivering relevant advertisements in accordance with their own privacy policies.

Marketing and advertising cookies are used only with your consent where required by applicable law. You may withdraw your consent or change your cookie preferences at any time through our Cookie Settings.

Professional Advisers

Where necessary, we may disclose Personal Data to lawyers, accountants, auditors or other professional advisers who are subject to confidentiality obligations.

Public Authorities

We may disclose Personal Data where required by applicable law or where necessary to comply with a legal obligation, court order or request from a competent public authority.

Business Transactions

If Better Nutrition undergoes a merger, acquisition, restructuring or sale of assets, Personal Data may be transferred as part of that transaction, subject to applicable data protection legislation.

7. International Transfers of Personal Data

Better Nutrition primarily processes and stores Personal Data within the European Economic Area ("EEA").

However, some of our service providers may process Personal Data outside the EEA or otherwise make Personal Data accessible from countries outside the EEA.

Where Personal Data is transferred outside the EEA, we ensure that an adequate level of protection is maintained by relying on one or more of the following safeguards:

  • an adequacy decision adopted by the European Commission;

  • the European Commission's Standard Contractual Clauses (SCCs); or

  • any other transfer mechanism recognised under applicable data protection legislation.

You may contact us if you would like further information regarding the safeguards applicable to international transfers.

8. Retention of Personal Data

We retain your Personal Data only for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by applicable law.

The retention period depends on the type of Personal Data and the purpose for which it was collected.

As a general rule:

  • order and transaction data is retained for as long as required under applicable accounting and tax legislation;

  • customer service correspondence is retained for as long as necessary to handle your enquiry and any subsequent legal claims;

  • newsletter data is retained until you unsubscribe or withdraw your consent;

  • analytics and cookie-related information is retained in accordance with your cookie preferences and the retention periods configured within the relevant services.

When Personal Data is no longer required, it will be securely deleted or anonymised.

9. Your Rights

Under the GDPR, you have a number of rights regarding your Personal Data.

Subject to applicable law, you have the right to:

  • request access to the Personal Data we hold about you;

  • request correction of inaccurate or incomplete Personal Data;

  • request deletion of your Personal Data;

  • request restriction of the Processing of your Personal Data;

  • object to the Processing of your Personal Data where the Processing is based on our legitimate interests;

  • withdraw your consent at any time where Processing is based on consent;

  • request the transfer of your Personal Data to another provider where applicable (data portability); and

  • lodge a complaint with your local data protection authority.

To exercise any of your rights, please contact us at:

support@sanuray.com

We may request additional information to verify your identity before responding to your request.

10. Complaints

If you have any questions or concerns regarding this Privacy Policy or our Processing of your Personal Data, we encourage you to contact us first.

Email:

support@sanuray.com

If you believe that our Processing of your Personal Data infringes applicable data protection legislation, you also have the right to lodge a complaint with the competent supervisory authority in your country of residence.

If Better Nutrition ApS is your primary point of contact, you may also contact:

The Danish Data Protection Agency (Datatilsynet)

Carl Jacobsens Vej 35

2500 Valby

Denmark

Website: www.datatilsynet.dk

11. Cookies and Similar Technologies

We use cookies, pixels and similar technologies to ensure that the Website functions properly, remember your preferences, improve your browsing experience, analyse Website traffic and support our marketing activities.

Cookies are small text files stored on your device when you visit the Website. Some cookies are placed directly by Better Nutrition (first-party cookies), while others are placed by trusted third-party providers (third-party cookies).

We use the following categories of cookies:

Strictly Necessary Cookies

These cookies are required for the operation of the Website and cannot be disabled. They enable essential functionality such as secure browsing, shopping cart functionality, checkout, fraud prevention, payment processing and remembering your privacy preferences.

Analytics Cookies

Analytics cookies help us understand how visitors interact with the Website, including which pages are visited, how visitors navigate the Website and how the Website performs. This information helps us improve the functionality and user experience of the Website.

Where required by applicable law, analytics cookies are used only with your consent.

Marketing Cookies

Marketing cookies help us measure the effectiveness of our advertising, personalise marketing communications and display advertisements that are more relevant to your interests.

Where required by applicable law, marketing cookies are used only with your consent.

Third-Party Technologies

Depending on the services enabled on the Website, cookies and similar technologies may be provided by trusted third-party providers, including:

  • Shopify

  • Shopify Payments

  • PayPal

  • MobilePay

  • Klaviyo

  • Google Analytics

  • Google Ads

  • Meta

  • TikTok

  • Pinterest

These providers may collect information about your interaction with the Website in accordance with their own privacy policies.

Managing Your Cookie Preferences

You can manage or withdraw your cookie preferences at any time through the cookie banner or privacy settings available on the Website.

You may also configure your browser to refuse or delete cookies. Please note that disabling strictly necessary cookies may affect the functionality of the Website.

For more information about how we process Personal Data collected through cookies and similar technologies, please refer to this Privacy Policy.

12. Third-Party Websites

The Website may contain links to websites operated by third parties.

Better Nutrition is not responsible for the privacy practices or content of such third-party websites.

We encourage you to review the privacy policy of every website you visit before providing any Personal Data.

13. Security

We take appropriate technical and organisational measures to protect your Personal Data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

These measures include, where appropriate:

  • access controls;

  • encryption;

  • secure hosting;

  • monitoring and logging;

  • regular software updates; and

  • internal procedures designed to safeguard Personal Data.

While we strive to protect your Personal Data, no method of transmission over the internet or method of electronic storage can be guaranteed to be completely secure.

14. Changes to this Privacy Policy

Better Nutrition may update this Privacy Policy from time to time to reflect changes in our business, legal obligations or the way we process Personal Data.

The latest version will always be available on the Website.

Where required by applicable law, we will notify you of material changes before they become effective.

Last updated: 28 June 2026